The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. ~ Michael Porter

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You can't be all things to all people. ~ Michael Porter

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Sound strategy starts with having the right goal ~ Michael Porter

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Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. ~ Michael Porter

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The essence of strategy is choosing what not to do. - Michael Porter

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Operational effectiveness and strategy are both essential to superior performance. ~ Michael Porter

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A strategy delineates a territory in which a company seeks to be unique. ~ Michael Porter

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Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. ~ Michael Porter

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Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking. ~ Michael Porter

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Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do. - Michael Porter

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