
Salt Bae
Turkish butcher and chef
Date of Birth | : | 09 August, 1983 (Age 41) |
Place of Birth | : | Paşalı, Türkiye |
Profession | : | Chef, Businessperson |
Nationality | : | Turkish |
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Nusret Gökçe (সল্ট বে), better known as Salt Bae, is a Turkish-Kurdish butcher, chef, and restaurateur. Gökçe's technique for preparing and seasoning meat became an internet meme in January 2017. He founded Nusr-Et, a chain of luxury steak houses. As of 2021, Nusr-Et has branches in Turkey, Greece, the United States, the United Kingdom, the United Arab Emirates, Qatar, and Saudi Arabia. The name of the restaurant chain comes from his own name and et, which means "meat" in Turkish.
Early life
Nusret Gökçe was born in Paşalı, a village in Şenkaya district of Erzurum Province, to a Kurdish family. His father, Faik, was a mineworker. The family's finances forced him to leave school in the sixth grade (aged 11–12) to work as a butcher's apprentice in the Kadıköy district of Istanbul.
Career
Gökçe visited several countries, including Argentina and the United States, between 2007 and 2010, where he worked in local restaurants for free in order to gain experience as a cook and a restaurateur. After his return to Turkey, Gökçe opened his first restaurant in Istanbul in 2010, and later opened a Dubai restaurant in 2014.
In January 2017, Gökçe became more widely known as Salt Bae through a series of viral internet videos and memes that show him "suavely" cutting meat and sprinkling salt, such as "Ottoman Steak", posted on his restaurant's Twitter account. The post has been viewed over 16 million times on Instagram, after which he was dubbed "Salt Bae" due to his peculiar way of sprinkling salt: dropping it from his fingertips to his forearm, and then onto the dish. Due to the viral exposure gained from this post, Gökçe's profile has expanded enormously and he has served many celebrities and politicians from around the world.
Critical reception
Despite the international fame, early professional reviews in 2018 of his New York City steakhouse were generally negative. The New York Post's Steve Cuozzo called the restaurant "Public Rip-off No. 1" and Joshua David Stein writing in GQ called the steak mundane and the hamburgers overcooked. Other critics described the dishes as "as over-salted as they are overpriced", the "meat was tough with globs of fat and gristle, and severely lacking in flavor", and that "finishing a meal there constitutes some kind of personal victory over your own body and instincts and mouth". Other reviewers described the dining experience as "overpriced".
Controversies
In December 2017, Gökçe was criticized for a photo taken in 2016—in which he posed in front of, and mimicked, a photo of former Cuban president Fidel Castro.
In September 2018, a failed show caused a fire in the Nusr-Et steakhouse in Istanbul, in which czech internet personality Týnuš Třešničková resulted with 35% total body surface area burns. Several other guests also faced less serious body burns.
In November 2019, four of Gökçe's former employees accused him of taking a share of their tips. They alleged that they were fired from his New York restaurant when they tried to ask questions about the tips. A trial was set to take place to investigate the issue, until Gökçe reached a settlement with his former employees and paid them $230,000. Explaining why he had fired them, he said: "I was not satisfied with the performance of the four employees... Since they were fired, they acted with the feeling of 'look what we are going to do to you' and put forward these tip allegations."
Philanthropy
Gökçe has been involved with charitable work, such as building a school in his hometown of Erzurum. Gökçe stated on Instagram that he had built a library, a guest house, a mosque, an English education center, and a computer laboratory there.
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